Posts in Technology
Power to the Apple

The story goes that an irate customer brought their new iMac back to the Apple Store, ticked off because the thing wouldn’t power on. A longtime (but unhappy) PC user, they finally sprung for the extra money to buy a brand new iMac with Bluetooth keyboard and mouse, upgraded hard drive, extra memory, Retina screen, and so on. The works.

But it wouldn’t start up. 

The specialist who was handling the issue apologized to the customer and ordered up a replacement. Then she started to verify the issue and process the exchange. She unpacked the iMac on a training table, pulled out the power cord, and plugged it into an outlet. 

“What are you doing?” asked the customer.

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